David Vidgen Ltd are an Inbound Marketing Agency in Birmingham, specialising in websites for Builders and the Construction Industry. They have a vast amount of experience in this sector, building high performance websites that seek to attract and convert visitors into new customers. The construction industry is competitive, so having a strong online presence with the right content at the right time, puts a business in a firm position to capitalise on this.
David Vidgen Ltd understand that it’s not about having a well designed website, it’s about having a professional construction website that has been built with search engines and consumers in mind. “A website built without search or consumers in mind, is simply invisible”, explains David. The key is to understand your consumers, what are they searching for, what are their problems and how can you resolve them.
When it comes to plumbers, consumers need them for emergencies, bathroom fitting, heating & boilers, kitchen fitting and much more. You need content that reaches out to these specific users via individual pages and posts. Where most company websites go wrong, they group their services together – a ‘kind of a spray and pray’ approach. The reality is, when a user undertakes a query on a search engine, they already have a specific need, and you put yourself at a greater chance of attracting and converting that visitor if you can funnel/channel them to the correct page as quickly as possible – a page that has been built that purely focuses on the consumers particular need or issue. One of the biggest design floors of designing websites for the construction industry is that too much emphasis is placed on the home page because people think that this is the starting point for most website visitors. The reality is, a user searching for a specific plumbing need, is best to be taken directly to a page that focuses on this need without the need to try and navigate the website. Content can be in the form of text, videos, downloads etc. From here, we are then in a position to capture data, and aid them through the buyers journey by offering incentives, knowledge and other desired material.
David Vidgen Ltd will help small UK construction companies, including builders, plumbers and electricians by improving their website performance. We believe that the sole purpose of any website is to attract new customers and provide a platform for serving existing ones. A construction website that has been built with search and customers in mind, will open that business up to a whole new world of turnover and profit, because you will attract new customers via search engines, that whom otherwise would never have heard about your company.
How are we different?
Most web design and digital marketing agencies design for beauty, paying just lip service toward the goals of the business and its customers. We don’t. We build websites that are designed to bring new customers who are in search of a local tradesperson – including plumbers, electricians, driveway companies, aggregate suppliers and waste removal contractors.
In our opinion, great web design means having a full understanding of visitors, why they are visiting? What are their pains? And by “understanding” we mean not listening to someone who says “I really know my customers,” but instead gaining a deep insight through quality visitor research. It’s when you gain these insights, can you begin to make your website useful and profitable.
The only time we design for beauty, is when the research indicates that visitors will buy more as a result. Then beauty and functional design become the same thing.
The most important aspect of any website is: how profitable is my website and does it bring me adequate visitors and leads? If your website is not profitable, then in our opinion your website is pointless.
Here are some of the other construction related websites David Vidgen Ltd has built / optimised:
- AJS Paving – Patios & Driveways in Newark, Retford and surrounding areas AJS Paving – A local driveway & patio company based in Nottinghamshire who are trading standards approved and have a 10 year guarantee. There work really speaks for itself – great driveways & patios.
- Ed Paving Ltd – Patios and Driveway in Nottingham – A Nottingham based firm who specialise in the installation of high quality tarmac driveways, block paving, patios, resin and concrete imprinted services. In just 3 months, we improved their online conversion rate by 500%.
- Trice & Allen – Grab and Skip Hire Kidderminster – A local grab and skip hire firm who provide a fast and efficient waste collection service. Widely used by driveway companies and members of the public, they offer very competitive and affordable grab and skip hire across Stourbridge, Dudley, Halesowen, Kidderminster and surrounding areas.
- Shire Oak Quarry – Building aggregates in Walsall – open to the trade and public – They provide cheap and recycled aggregates to the construction industry. With four quarries across the Midlands, they are ideally situated to clear inert waste material and recycle it through their quarries. They offer a vast arrange of sands, gravels, stones and soil.
If you are interested in making your website profitable, search David Vidgen Ltd and get in touch for a free and friendly discussion about your website goals.